Point-of-sale (POS) is undergoing an evolution, not just in functionality but also in configuration. In the era of mobility and connected devices, POS has become a critical component of retailers’ customer engagement strategies and that is having an enterprise-wide impact. For instance, retailers are incorporating POS functionality that enables them to directly interact with shoppers via loyalty and promotional programs, creating a seamless bridge between the company’s multiple retail channels. In fact, 42% of retailers reported they were moving beyond simple transaction processing and integrating POS systems with marketing, merchandising, inventory and customer relationship management (CRM) data to offer a personalized, unique, and interactive experience for their consumers.
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To read the full report from Aberdeen Research Group click here Changes in Point of Sales Applications for Retail Stores