ePOS Systems or Retail Management software as it can also be known is not simply just about managing transactions at the Point of Sale or Managing stock – if this is all your ePOS system does then you need to speak with us today!
Positive Solutions Supply Microsoft Dynamics RMS which features include built in CRM (customer relationship management) this I believe is the single most important feature of a good ePOS system. With this built in feature from Positive Solutions and Dynamics RMS you can at the click of a button know what customers purchased what during any period of time. We advise our clients when thinking about putting items on sale or running a promotion to first look to their customer list as to what customers have purchased and direct your marketing efforts to the correct customers.
Retail Management Software Solutions – Case Study
A large bicycle retailer who are a client of ours places the latest GPRS (Garmin) on promotion “Upgrade to the 2014 model and receive €100 discount for trading in your old” for November. He looks through their sales in Dynamics RMS (Microsoft Dynamics Retail Management System) for customers who have purchased computer equipment in the last two years filtering by type and brands. This client then with all the information in hand like e-mail addresses, phone number etc. designs a targeted e-mail campaign in minutes. Targeted specific email campaigns yield over 700% more conversions per mail shot than shot in the dark non-specific email blasts. Simple quick targeted informational driven and all from there ePOS system supplied by Positive Solutions.
Advantages of Retail Management Software Solutions
There are lots of advantages of RMS and having a fully integrated retail management software solution that shouldn’t be overlooked. Simply having on hand your customers buying patterns enables you to carry out detailed market basket analysis of products in your store. What a customer comes into your store and purchases together might be a surprise to you. Big multi-national retail and national retailers use customer information in this regard to get there customers spending more. Having the right product in the right place at the right time in conjunction with the right promotion can increase marginal spend significantly and improve customer satisfaction not having to trawl through isles looking for what they want or better again – what they didn’t know they wanted.
Positive Solutions and Microsoft Dynamics RMS supply you with all the retail tools you need to excel in retail. Contact us today for further information and other features relating to Dynamics RMS and Customer relationship management for retail.