As the world population lives longer, more people make use of medication and health products during their lifetime. The global pharmaceuticals market is already worth €100 billion a year, and the figure is expected to increase dramatically in the near future.
The opportunities are great; but the pharmacy business is tough and competitive. Pharmacies must manage and distribute medicinal products according to many complex laws and regulations. This means managing expiry dates effectively, handling prescription drugs according to legislation, calculating prices based on very diverse insurance schemes, and much more.
Pharmacies are also expected to give competent advice to customers and provide a fast, professional and polite service. On top of that, margins on pharmaceuticals keep on shrinking, making the success of a pharmacy’s increasingly dependent on a good selection of retail items alongside medications.